Bottom-up go-to-market approaches are becoming a needed strategy for attracting developers to your product. This post explores marketing to developers and the types of 1) content and 2) distribution to attract this buyer cohort.

Cracking the code (no pun intended, well, maybe…) on how to attract more engagement and business…


Bogomil, excellent macro perspective on what comes next for observability. We are focused on the 5G area related to observability and I think you'll see some headway made over the coming year. The granularity in visibility of the 5G network and the observability of the disaggregated network functions at the infrastructure level must be tied to upstream applications since these 5G networks will have to meet specific data and latency metrics for the digital end-user/consumer applications. This puts observability in the driver's seat for 5G cloud. I'll pass along your information as it could be worth a discussion on observability in this space.

Marshall England

Cloud, cybersecurity and startup enthusiast. Marketing at MantisNet, providing cloud native observability.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store