The 2 Things to Attract Developers to Your Product, or Marketing to Developers

Bottom-up go-to-market approaches are becoming a needed strategy for attracting developers to your product. This post explores marketing to developers and the types of 1) content and 2) distribution to attract this buyer cohort.

Cracking the code (no pun intended, well, maybe…) on how to attract more engagement and business with developers and engineers can be a challenging transition to make from traditional B2B SaaS methods. Since every business is becoming a software business this cohort has…